Question: Multiple Choice Question Tina's T - shirt Shop thought it would be a good idea to market to male college students and female college students

Multiple Choice Question

Tina's T

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shirt Shop thought it would be a good idea to market to male college students and female college students separately. After one year of doing this, Tina realized that sales had not changed at all and decided it was because male and female college students were both interested in buying T

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shirts. Which criteria of market segments did Tina fail to consider before marketing separately?

Substantial

Differentiable

Accessible

Measurable

Actionable

Multiple Choice Question Tina's T-shirt Shop thought it would be a

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