Question: Multiple Choice Question Treena told the management team that she didn't think the market segment was big enough and the company would lose profits if

Multiple Choice Question

Treena told the management team that she didn't think the market segment was big enough and the company would lose profits if they decided to target the segment. Which criteria for a "good" market segment is Treena using to make her decision?

substantial

homogeneous within

operational

heterogeneous between

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Multiple Choice Question Treena told the management team that she didn't

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