Multiple choice questions

1. What is required for an exchange to occur?

• At least two parties (people or businesses)
• Agreed upon value and terms
• Freedom to accept or reject
• All of the above
• None of the above

2. Channels differ by which characteristics? Select all that apply

• Market Size
• Location
• Number of members who participate

3. Which of the following examples correctly represent possible structures of distribution channels? Select all that apply

• Producer -> Wholesaler -> Customer
• Producer --> Retailer --> Customer
• Producer -> Wholesaler -> Retailer -> Customer
• Wholesaler -> Retailer -> Customer
• Producer -> Customer

4. Target is an example of which type of distribution channel?

• physical
• direct
• indirect
• warehousing

5. The future of services is characterized by an emphasis in:

• Increased Experiences
• Globalization
• The Economy
• Technological Advances

6. Changing Demographics and the Proliferation of Information are two factors influencing the future of services. Choose the other two factors from the list below.

• Increased Experiences
• Globalization
• The Economy
• Technological Advances

7. Which of the following is not an example of something covered under idea marketing?

• concept
• philosophy
• education
• belief

8. Which of the following are types of people commonly marketed? Select all the apply

• Athletes
• Politicians
• Activists
• Actors/Actresses

9. The gap between a consumer's actual state and an ideal or desired state is the consumer______________. Choose the word below that best completes the sentence above

• Demand
• Need
• Want
• Benefit

10. Which pair of words correctly matches the planning stage with its appropriate tool?

• Strategic Planning + Metrics
• Operational Planning + SWOT
• Functional Planning + Mission Statement
• Operational Planning + Metrics
• Functional Planning + Mission Statement
• Functional Planning + Metrics
• Strategic Planning + SWOT