Multiple choice Questions

Once a company has created value, the next thing that the company must do is to$?$

a$.)$ understand customers' perceptions of value.

b$.)$ deliver that value to potenticel customers.

c$.)$ create a need for that value.

d$.)$ gauge customer confidence in that value.

e$.)$ Communicate that value

What is the role of the promotion element in the marketing mix?

a$.)$ Creating the value of a product for prospective customers.

b$.)$ Communicating the value of a product to customers.

c$.)$ making the value of a product affordable for customers.

d$.)$ Selling the value of a product to customers

e$.)$ delivering the value of a product to customers.

How does a new good or service create value?

a$.)$ it creates a need customers did not know they had.

$3.)$ It satisfies a perceived marketplace demand.

c$.)$ It minimizes the use of the $4P_s.$

d$.)$ It changes a customer's perception.

e$.)$ It utilizes all elements of the supply chain.