Multiple choice

When a marketer selects the countries and segments that can serve most efficiently she or she is engaging in: 2. the company a. b. C. Market segmentation Market targeting Market positioning Psychographic segmentation Mass-customization e. 3. One possible risk in brand extensions is which of the following a. b. C. d. e. Underexposure in the market Brand dilution Undifferentiated segmentation Market Penetration Price War 4. All of the following are examples of IPR ownership except which? Design Patent Licensing Agreement Trademarked brand Copyright Utility Patent b. d. e. Coca-cola and the Olympics teaming up together would be an example of which? 5. Green Washing Co-branding Celebrity endorsement Private Label Brand Extension a. b. e