Question: Multiple Choice: Which factor is most critical when designing messages for a health communication campaign aimed at long - term behavioral change? Group of answer

Multiple Choice: Which factor is most critical when designing messages for a health communication campaign aimed at long-term behavioral change?
Group of answer choices
Tailoring messages to the target audience's values and beliefs
Including as much information as possible in each message
Using shock tactics to grab attention
Relying on one single communication channel to avoid confusion

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