Question: Multiple Choiceit involves giving each product a distinct brand name.it is easy to do.it produces lower profits for the reseller and higher profits for the

Multiple Choiceit involves giving each product a distinct brand name.it is easy to do.it produces lower profits for the reseller and higher profits for the manufacturer.the company uses one name for all of its products for the sake of simplicity.the segment attracted to the reseller product is different from its own targeted market segment.

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