MUltiple choices

QUESTION 11

When two or more companies put resources to carry out a project and access international markets, it is:

and. Joint venture

to. License

b. Franchise

d. Manufacturing contract

c. Management contract

QUESTION 10

Allowing another company to manufacture using your brand is: Parent brand Licensing Co-branding Sub-brands Flank brands Co-branding

QUESTION 9

Competitive scenario where companies despite the existence of several but few, some of them independently can impose conditions: Fair competition Perfect competition Oligopolies Monopsonies Monopolies

QUESTION 12

If the P&G company creates a new brand for a new soap, it would be using the strategy of: Trademark extension Market penetration New brands Multi-brands Line extension

QUESTION 13

Having the perfect product, with the indicated price, distribution and adequate communication is achieved when we make the: Portfolio analysis Total quality concept Marketing mix Supply of goods Communication mix

QUESTION 1

The strategic orientation of the expansion of the domestic market is compatible with the vision: Ethnocentric Polycentric Multicentre Multinational Regiocentric 2 points

QUESTION 2

Competitive scenario where companies, despite the existence of many some of them, can impose conditions: Oligopolies Monopsonies Monopolies Perfect competition Monopolistic competition 2 points

QUESTION 3

The US, Canada, and Mexico decide to establish the same entry fee to Colombia that is not part of the commercial bloc: Economic unions Common markets Regional agreements Free trade agreements Customs union 2 points

QUESTION 4

Being able to use my brand of domestic origin in international markets appeals to the characteristic of: Adaptable Implicative Nice Transferable Memorable 2 points

QUESTION 5

An entry strategy to the international market allowing another company to operate using our brand is: Manufacturing contract Mergers or acquisitions Strategic alliance Management contract License 2 points

QUESTION 6

Decision-making process in the business market compatible with that of; by impulse in the consumer market is: New tasks Extensive Modified rebuy None Straight rebuy 2 points

QUESTION 7

Within the stages of international trade, when a company reaches practically half of its income from these international markets, it is in the stage of: Active exports Passive exports Commercial subsidiaries Consolidation of exports Production centers 2 points

QUESTION 8

Stage of the economic cycle where business management is most difficult: Depression Recession Inflation Prosperity Recovery 2 points

QUESTION 9

Competitive scenario where companies despite the existence of several but few, some of them independently can impose conditions: Fair competition Perfect competition Oligopolies Monopsonies Monopolies 2 points

QUESTION 10

Allowing another company to manufacture using your brand is: Parent brand Licensing Co-branding Sub-brands Flank brands Co-branding 2 points

QUESTION 11

When two or more companies put resources to carry out a project and access international markets, it is:

and. Joint venture

to. License

b. Franchise

d. Manufacturing contract

c. Management contract

2 points

QUESTION 12

If the P&G company creates a new brand for a new soap, it would be using the strategy of: Trademark extension Market penetration New brands Multi-brands Line extension 2 points

QUESTION 13

Having the perfect product, with the indicated price, distribution and adequate communication is achieved when we make the: Portfolio analysis Total quality concept Marketing mix Supply of goods Communication mix 2 points

QUESTION 14

The adaptation strategy is compatible with: Standardized Marketing Global Marketing Domestic market extension marketing Regiocentric Marketing Multidomestic Marketing