Question: Multiple Select Question Select all that apply Identify the true statements about noncontrollable external brand communications in an organizational context. ( Check all that apply.

Multiple Select Question
Select all that apply
Identify the true statements about noncontrollable external brand communications in an organizational context. (Check all that apply.)
They can only have positive effects on a service brand.
They are perceived by customers to be unbiased and credible.
They involve data that a company does not have in its power.
They are considered biased and incredible by consumers.
They involve information such as publicity and word-of-mouth communication.
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Multiple Select Question Select all that apply Identify the true statements

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