Multiple Select Question

Select all that apply

Which of the following apply to taking action, the fifth step in the marketing research process? $($More than one answer may be correct.$)$

Findings in the report may be limited by inadequate sampling or underrepresented populations.

Market researchers give a summary of the findings and recommended actions to address the original question.

Market researchers often include an oral report along with the written report.

Researchers convert the collected data into information that can be used to solve the original problem.