Question: Multiple Select Question Select all that apply Which of the following are guidelines that should be followed in creating a strategic group map? Multiple select
Multiple Select Question
Select all that apply
Which of the following are guidelines that should be followed in creating a strategic group map?
Multiple select question.
The variables used as map axes should always be quantitative and continuous.
The sizes of the map circles should be proportional to the combined sales of firms in each strategic group.
Creating multiple maps should be considered if there are more than two good competitive variables.
The two variables selected for the map axes should not be highly correlated.
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