Multiverse has determined it can compete successfully in the computer chip manufacturing industry, as it already produces a line of chemicals that provide a protective coating against electromagnetic interference, a common concern with computer chips. Before it can expand marketing to businesses that manufacture computer chips, Multiverse must determine how computer chip manufacturers use chemicals in their production processes. In this case, which of the following segmentation strategies should Multiverse use to segment this business market?

end$-$use application

demographic characteristics

customer$-$based segmentation

commercial markets