Must create a Creative Brief for Dunkin donuts

Copy Platform/Partial Creative Brief Assignment Overview This week, you are going to continue to compile the information necessary to put together your final creative brief. Assignment Detail Complete the Copy Platform found in the Appendix of your textbook. Complete the sections that refer to 1. The Product or Service 2. The Consumer 3. The Marketplace Submission ADV3200 1181 M...pdf Parti X ADV3200_1181 X ADV3200_1181 * ADV 3200 groux me/Downloads/ADV3200_1181_MOD9_TheMarketPlace Template%20(1).pdf Submission Submit the complete file into the appropriate module folder provided. Copy Platform (Creative Strategy Statement) Product (Service) The Product (or Service) 1. Primary features/benefits in order of importance (remember "So Whats") Feature Benefit 2. Exclusive or unique product (service) attributes: 3. Can product claims be substantiated? 4. Parent company name important? Why? 5. Brand value: High status Low status No brand image The Consumer 1. Demographics Cage, sex, education, income, occupation, geographic distribution) ADV32001181 * ADV3200_1181 X ADV 3200 groux C Get ownloads/ADV3200_1181_MOD9_TheMarketPlace Template%20(1).pdf The Marketplace 1. Major competitors/rank in market/market share 2. Competitive advantage/disadvantage of product (service) Competitor Our advantage (disadvantage) 3. Position of product (service in market) Parity product (no perceived competitive advantage) New product category (first of its kind) Significant improvement over similar products V3200_1181_M....pdf ADV3200_1181 X ADV3200_1181 x ADV 3200 groux Get Homework ads/ADV3200_1181_MOD9 The Market Place Template%20(1).pdf Significant improvement over similar products 4. Pricing position (compared to competition) Premium priced Comparably priced_ Low priced 1181 M....pdf - Lalu - 14 BI UAE 1 . 1 .1. 2 1 3 . .. .. 4... 1 5 1 6 Product (Service): Dunkin Donuts The Product (or Service) 1. Primary features/benefits in order of importance (remember "So Whats") Features 1. Freshly made food items and freshly brewed coffee. 2. Quality products at reasonable price points. 3. Convenient locations nationwide. 4. Fast and friendly service. Benefits visit ADV3200_1181_M....pdf - TUP LU Curl was due hour ago by Amanda Sanchez 100% - Normal text - Lato - 14 - BI UAC - 1 1112.13... 14 15 16 2. Exclusive or unique product (service) attributes: 3. Can product claims be substantiated? Yes, once customers visit our stores they will see that good quality products at reasonable prices is what we strive to provide to them. Our fast and friendly service will ensure that they feel welcome and leave wanting to visit again. 4. Parent company name important? Why? 5. Brand value: High Status _X_Low Status _No Brand Image The Consumer 1. Demographics (age, sex, education, income, occupation, geographic distribution) The Marketplace 1. Major competitors/rank in market/market share Starbucks/ Krispy Kreme/ Einstein Bros. Bagels/_ ADV3200_1181_M....pdf - 9: Parti X ADV32001181 x ADV3200_1181 X ADV 3200 groux m/document/d/15XN-XCitVm8a ZukcyQ_VVbP-_vf_gOVB3VLs6DTmOs/edit?ts=5e6 mod 9 Format Tools Add-ons Help Last edit was made 1 hour ago by Amanda S Normal text Lato - 14 BI U A G + 2. Competitive advantage/disadvantage of product (service) Competitor: Our Advantage (disadvantage): 3. Position of Product (service in market) Parity product (no perceived competitive advantage New product category (first of its kind) Significant improvement over similar products ADV3200_1181_M...pdf - - 9: Parti X ADV3200 1181 X ADV3200_1181 x ADV 3200 groux m/document/d/15XN-XCitVm8aq ZukcyQ_VbP- vf gOVB3VLs6DTmOs/edit?ts=5e6f nod 9 + Format Tools Add-ons Help Last edit was made 1 hour ago by Amanda Sa Normal text Lato - 14 B I VA E II .1 . 1 .2. . 3 4 Significant improvement over similar products 4. Pricing position (compared to competition Premium priced_Comparably Priced _x_ Low priced__ E ADV3200_1181_M..pdf Copy Platform/Partial Creative Brief Assignment Overview This week, you are going to continue to compile the information necessary to put together your final creative brief. Assignment Detail Complete the Copy Platform found in the Appendix of your textbook. Complete the sections that refer to 1. The Product or Service 2. The Consumer 3. The Marketplace Submission ADV3200 1181 M...pdf Parti X ADV3200_1181 X ADV3200_1181 * ADV 3200 groux me/Downloads/ADV3200_1181_MOD9_TheMarketPlace Template%20(1).pdf Submission Submit the complete file into the appropriate module folder provided. Copy Platform (Creative Strategy Statement) Product (Service) The Product (or Service) 1. Primary features/benefits in order of importance (remember "So Whats") Feature Benefit 2. Exclusive or unique product (service) attributes: 3. Can product claims be substantiated? 4. Parent company name important? Why? 5. Brand value: High status Low status No brand image The Consumer 1. Demographics Cage, sex, education, income, occupation, geographic distribution) ADV32001181 * ADV3200_1181 X ADV 3200 groux C Get ownloads/ADV3200_1181_MOD9_TheMarketPlace Template%20(1).pdf The Marketplace 1. Major competitors/rank in market/market share 2. Competitive advantage/disadvantage of product (service) Competitor Our advantage (disadvantage) 3. Position of product (service in market) Parity product (no perceived competitive advantage) New product category (first of its kind) Significant improvement over similar products V3200_1181_M....pdf ADV3200_1181 X ADV3200_1181 x ADV 3200 groux Get Homework ads/ADV3200_1181_MOD9 The Market Place Template%20(1).pdf Significant improvement over similar products 4. Pricing position (compared to competition) Premium priced Comparably priced_ Low priced 1181 M....pdf - Lalu - 14 BI UAE 1 . 1 .1. 2 1 3 . .. .. 4... 1 5 1 6 Product (Service): Dunkin Donuts The Product (or Service) 1. Primary features/benefits in order of importance (remember "So Whats") Features 1. Freshly made food items and freshly brewed coffee. 2. Quality products at reasonable price points. 3. Convenient locations nationwide. 4. Fast and friendly service. Benefits visit ADV3200_1181_M....pdf - TUP LU Curl was due hour ago by Amanda Sanchez 100% - Normal text - Lato - 14 - BI UAC - 1 1112.13... 14 15 16 2. Exclusive or unique product (service) attributes: 3. Can product claims be substantiated? Yes, once customers visit our stores they will see that good quality products at reasonable prices is what we strive to provide to them. Our fast and friendly service will ensure that they feel welcome and leave wanting to visit again. 4. Parent company name important? Why? 5. Brand value: High Status _X_Low Status _No Brand Image The Consumer 1. Demographics (age, sex, education, income, occupation, geographic distribution) The Marketplace 1. Major competitors/rank in market/market share Starbucks/ Krispy Kreme/ Einstein Bros. Bagels/_ ADV3200_1181_M....pdf - 9: Parti X ADV32001181 x ADV3200_1181 X ADV 3200 groux m/document/d/15XN-XCitVm8a ZukcyQ_VVbP-_vf_gOVB3VLs6DTmOs/edit?ts=5e6 mod 9 Format Tools Add-ons Help Last edit was made 1 hour ago by Amanda S Normal text Lato - 14 BI U A G + 2. Competitive advantage/disadvantage of product (service) Competitor: Our Advantage (disadvantage): 3. Position of Product (service in market) Parity product (no perceived competitive advantage New product category (first of its kind) Significant improvement over similar products ADV3200_1181_M...pdf - - 9: Parti X ADV3200 1181 X ADV3200_1181 x ADV 3200 groux m/document/d/15XN-XCitVm8aq ZukcyQ_VbP- vf gOVB3VLs6DTmOs/edit?ts=5e6f nod 9 + Format Tools Add-ons Help Last edit was made 1 hour ago by Amanda Sa Normal text Lato - 14 B I VA E II .1 . 1 .2. . 3 4 Significant improvement over similar products 4. Pricing position (compared to competition Premium priced_Comparably Priced _x_ Low priced__ E ADV3200_1181_M..pdf