Question: must include a graph of this sort with Beyond meat and their competitors... thank you surengths and weaknesses do you see? 8. Based on the
must include a graph of this sort with Beyond meat and their competitors... thank you
surengths and weaknesses do you see? 8. Based on the information provided in the case and what you know of the competition, conduct a weighted competitive strengths assessment of Beyond Meat and its main rival(s) as of 2020. What does this analysis reveal? A Weighted Competitive Strength Assessment Rival 3 Rival 4 1/0.10 6/0/60 1/0.10 6/0.60 5/0.50 1/0.10 3/0.15 8/0.40 5/0.25 1/0.05 KSF/Strength Measure Weight ABC Co. Rival 1 Rival 2 Quality/product performance 0.10 8/0.80 5/0.50 10/1.00 Reputation/image 0.10 8/0.80 7/0.70 10/1.00 Manufacturing capability 0.10 2/0.20 10/1.00 4/0.40 Technological skills 0.05 10/0.50 1/0.05 7/0.35 Dealer network/distribution 0.05 9/0.45 4/0.20 10/0.50 New product innovation 0.05 9/0.45 4/0.20 10/0.50 Financial resources 0.10 5/0.50 10/1.00 7/0.70 Relative cost position 0.35 5/1.75 10/3.50 3/1.05 Customer service capability 0.15 5/0.75 7/1.05 10/1.50 Sum of weights 1.00 Overall strength rating 6.20 8.20 7.00 Rating Scale: 1 = Very weak; 10 - Very strong 5/0.25 1/0,05 3/0.30 1/0.10 1/0.35 4/1.40 1/0.15 4/1.60 2.10 2.90

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