Question: must use excel/ show work/ equations Nike is trying to promote their new fitness app. To do this they will give out free memberships at

 must use excel/ show work/equations Nike is trying to promote their

must use excel/ show work/equations

Nike is trying to promote their new fitness app. To do this they will give out free memberships at the start of the project to generate interest. This initial cost is expected to be $1,400,000. Expenses will be $5,000 per year increasing by 3% each year for 15 year total project life. By building up a solid customer base, Nike estimates $150,000 in profits increasing by 4% per year. Assuming a 5% return, what will be the NPV for this project for the 15 year life

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