Question: MXN Coffee Cafe ( branded Nutty Coffee ) is a successful five year old company with three locations. Last year the company acquired a local

MXN Coffee Cafe

(

branded Nutty Coffee

)

is a successful five year old company with three locations. Last year the company acquired a local coffee roaster to begin roasting its own specialty coffee. What are the strategies behind MXN Cafe and what are the benefits of each?

Explain please.

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