My product is a mobile- digital insulin pen

ASSIGNMENT DESCRIPTION Deliverable Length: See assignment details OBJECTIVES Strategic Marketing Plan introduction This assignment entails the development of a comprehensive strategic marketing plan for a new product or service that is ready to go to market. A project template that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan is provided. Product or Service This assignment requires the application of concepts learned to build a strategic marketing plan for a new product or service that is ready to go to market. You will not be allowed to mimic plans or ideas from larger or already in-place campaigns. You must develop the business concept in its entirety. 0 Describe the new product or service. 0 Discuss the qualities that make this product or service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to go to market. If you are developing a new product, assume that the development phase is over and that you are ready to launch the product into the marketplace