Question: My task is to create a business plan - the idea a sustainable pillow which has been innovated to be equip with an alarm. Critically

My task is to create a business plan - the idea a sustainable pillow which has been innovated to be equip with an alarm.

"Critically appreciate the theory of entrepreneurship, creativity and innovation and demonstrate an ability to relate this to practice. Discuss/reflect on the entrepreneurial journey; highlighting, using entrepreneurship literature, entrepreneurial orientation (be reflective)." - I require support and ideas to include to meet these criteria.

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