My team just had a training on the difference between the three major media theories. I have to be honest, I didn't understand it$.$ Can you help me$?$

I$\text{'}$d be glad to$.$ The three major media theories are: $1$Critical Mass Theory: Claims that if a customer is going to buy your product they will do so before seeing your ad ten times. If they see your ad ten times or more and haven't made a purchase, it is very unlikely they ever will. $2-$ Placement Theory: Explains that where a potential customer's physical location determines how effective an ad is in the purchase decision. For example, if a consumer sees an ad online it is much more likely they will make a purchase there, where it is convenient, rather than if they see the same ad on a billboard where purchasing is not convenient. $3-$Relatability Theory: States that consumers are significantly more likely to purchase a product when they relate in some way with the ad$.$

Select the best response.

I$\text{'}$d be happy to$.$ The three major media theories are: $1-$ Effective Frequency: Says that your message must be viewed at least three times before it's considered in your media plan's reach. $2-$Recency Theory: Claims that the ad exposure closest to the customer's point of purchase is the most effective. $3-$Attribution: Follows a consumer along their purchase journey trying to determine how each touchpoint impacts a customer's final purchase decision.

Absolutely. The three major media theories are: $1-$ Recognition Theory: Claims that the more widely recognizable a product or spokesperson is in an ad$,$