Question: n 2 0 1 3 , Pottery Barn teamed up with Sherwin Williams to create an exclusive line of paint. Pottery Barn even added a

2013,

Pottery Barn teamed up with Sherwin Williams to create an exclusive line of paint. Pottery Barn even added a section on its website to help customers shopping for furniture to find a coordinating Sherwin Williams paint color. Which term describes this effort between Pottery Barn and Sherwin

Williams?

Question content area bottom

Part

1

.

Cobranding

.

Ambush marketing

.

A continuity program

.

Advertising

.

Trade promotion

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