Question: n 2 0 1 8 , Coca - Cola decided to enter the growing health beverage market by launching a new line of flavored sparkling

2018,

Coca

-

Cola decided to enter the growing health beverage market by launching a new line of flavored sparkling water called "AHA." What principle of effectuation could Coca

-

Cola have used to limit the risk of this new product launch?

Group of answer choices

Crazy quilt principle

Bird

-

-

hand principle

Affordable loss principle

Pilot in the plane principle

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