n an article forHarvard Business Review, J. E. Klompmaker, G. D. Hughes, and R. I. Haley suggest that, if used, test marketing should be done towards the end of the product development process or replaced with a simulation. Which of these reasons, if true, would be the best reason to run a simulation rather than conduct test marketing in the field?

- Select your Answer -

-Mathematical market simulations are meant to complement test marketing.

-Running a real test of the market will cost less if it is launched after first running a simulation.

-Simulations do (a) poor job of imitating real shopping conditions.

-The cost of a simulation is markedly less than the cost of test marketing.