Question: n general, advertising is more effective when it _ _ _ _ _ _ _ _ than when it _ _ _ _ _ _

n general, advertising is more effective when it ________ than when it ________.
relies upon viral marketing tactics; relies upon word-of-mouth strategies
relies upon word-of-mouth tactics; relies upon viral marketing tactics
tries to create new product preferences; reinforces our existing product preferences
reinforces our existing product preferences; tries to create new product preferences

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