n $-$ MKTA $3307$ SP $2024$

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Intermediaries perform three basic functions in a marketing channel. In Figure $12-2,$ Box A represents a$($n$)$

ACTIVITIES RELATED TO FUNCTION

Assorting: Creating product assortments from several sources to serve customers

Storing: Assembling and protecting products at a convenient location to offer better customer service

Sorting: Purchasing in large quantities and breaking into smaller amounts desired by customers

Transporting: Physically moving a product to customers

Financing: Extending credit to customers

Grading: Inspecting, testing, or judging products and assigning them quality grades

Marketing information and research: Providing information to customers and suppliers. including competitive conditions and trends

Buying: Purchasing products for resale or as an agent for supply of a product

Selling: Contacting potential customers, promoting products, and seeking orders

Risk taking: Assuming business risks in the ownership of inventory that can become obsolete or deteriorate

Figure $12-2$