Question: n order to develop an IMC campaign that not only accomplishes the clients objectives, but is also on brand it is crucial that there is

n order to develop an IMC campaign that not only accomplishes the clients objectives, but is also on brand it is crucial that there is a clear understanding of the brand positioning. The Brand positioning should include, but is not limited to, the brand WHY (ideal), brand HOW and the brand WHAT, a brand positioning statement, brand character words (with explanation) and brand personality. You will also provide a rationale for your brand positioning elements, this could include marketing communication examples as evidence to support the positioning. (word count between 600 1000 words with visuals)

This is for Abercrombie And Fitch

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