n our Case Study: Bud Light One Year Later $$ HBP Course Pack, we identified multiple circumstances that potentially put a brand in a vulnerable position, as was the case of Bud Light. Which TWO of the following $($as highlighted in our discussion and readings$)$ makes brands vulnerable?

Being susceptible to substitution by other brands with similar characteristics

Strong brand purpose

Well executed brand strategy

Degree of polarization in the brand$$s existing consumer base

Testing new brand campaigns before executing