n SWOT analysis it is important to clearly differentiate between "internal" and "external" issues. Select the response that most accurately defines "internal" and "external" issues. Multiple Choice If a firm no longer exists, but the issues remain, then the issues are external. However, if the issues also no longer exist, then they are internal. If the issue affects the competitor, it is external. Internal issues impact the financial performance of the firm. Imagine the firm grows. If the issue would keep the firm from growth, it is internal. External issues will impact suppliers of the firm