Question: n the article Next - gen B 2 B sales: How three game changers grabbed the opportunity , McKinsey summarizes their research on changes to
n the article Nextgen BB sales: How three game changers grabbed the opportunity McKinsey summarizes their research on changes to BB sales resulting from companies digital transformation and demands from those companies customers for increasingly seamless and transparent engagement. McKinsey lists five tactics used by successful BB companies to sharpen their sales capabilities. Which of the below options is NOT included among the tactics highlighted as bestpractices in the McKinsey article?
Question options:
A
Omnichannel sales teams
B
Advanced sales technology and automation
C
Data analytics and hyperpersonalization
D
Aligning sales team compensation to customer satisfaction
E
Ecommerce excellence across the full marketing and sales funnel
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