Question: n the article Next - gen B 2 B sales: How three game changers grabbed the opportunity , McKinsey summarizes their research on changes to

n the article Next-gen B2B sales: How three game changers grabbed the opportunity, McKinsey summarizes their research on changes to B2B sales resulting from companies digital transformation and demands from those companies customers for increasingly seamless and transparent engagement. McKinsey lists five tactics used by successful B2B companies to sharpen their sales capabilities. Which of the below options is NOT included among the tactics highlighted as best-practices in the McKinsey article?
Question 2 options:
A)
Omnichannel sales teams
B)
Advanced sales technology and automation
C)
Data analytics and hyperpersonalization
D)
Aligning sales team compensation to customer satisfaction
E)
E-commerce excellence across the full marketing and sales funnel

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