Question: nabled: Exam 5 Ch 1 3 , 1 4 , 1 5 , 1 6 Shout Magazine focuses its marketing efforts on reaching teen -

nabled: Exam

5

13, 14, 15, 16

Shout Magazine focuses its marketing efforts on reaching teen

-

aged girls interested in fashion and celebrity culture. The firm believes that they are positioned to profitably serve this group of consumers. Shout utilizes the strategy of

Multiple Choice

focus group selection.

primary marketing

target marketing

narrowcasting

nabled: Exam 5 Ch 13,14,15,16 Shout Magazine focuses its marketing efforts

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