Question: Nalia is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer

Nalia is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

Millennials

Silent Generation

Lost Generation

Echo Boomers

Generation X

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