NAME: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$STUDENT #: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ Professor: Melanie Sodtka$50$ marksPlease use the following company PELOTON https:$//$investor$.$onepeloton.com$/$as the company to showcase your answers to the Value Proposition as well as the Business Model Canvas questions below. You may use other credible sites and research articles on this company to justify your answers. Please note all sites used at the end of your document. You may write your answers in a point form format and your answers must be clearly organized and associate to which area you are addressing. Please consider a $2-3$ bullet points and$/$or ideas for each box, when and where it is appropriate. QUESTION $1$: Which of the $3$ pillars is Peloton the strongest in$?$ Why? $(5$ marks$)$ QUESTION $2$: Who is Pelotons key customer segment? Explain. $(10$ marks$)$ QUESTION $3$: Using the Business Model Canvas framework, deconstruct the BMC for Peleton $($excluding Costs and Revenue$).(15$ marks$)$Please focus on the following $7$ or the $9$ parts of the BMC: Value Proposition, Customer Segment, Relationships, Channels, Key Activities, Key Resources and Partners. You may write point form for each box. QUESTION $4$: What form of Business Operation is Peloton registered under? Why did they choose this? $(5$ marks$)$ QUESTION $5$: Did Pelotons value proposition or business model change over the pandemic? If so$,$ explain $2-3$ reasons why. $(10$ marks$)$ QUESTION $6$: What is Pelotons Positioning Statement?QUESTION $7$: If Amina wanted to open a boutique yoga studio in Banff that will be $800$ sq ft$.$ Using the SPACE model to evaluate the potential of opening a new yoga studio in Banff. Consider factors like industry attractiveness and the competitive advantage of the potential business.Background: Banff is a stunning town located in the province of Alberta, Canada, within the Banff National Park. It's known for its mountainous terrain, outdoor sports, and wellness tourism. There has been a noticeable rise in wellness and mindfulness awareness among its inhabitants and visitors. Population of Banff: $8,000$ residents. Existing Yoga Studio Options: Mountain Pose Studio: A well$-$established studio with an area of $2000$ sq$.$ ft$.$ Riverflow Yoga: Offers classes with views of the natural landscapes, with $1600$ sq$.$ ft$.$ Sunrise Wellness Center: A comprehensive wellness center including yoga, spanning $1800$ sq$.$ ft$.$ The average Canadian spends $$500$ a year on wellness and fitness activities. Amina estimates her customer segment represents $18\%$ of the population in her desired town. Most of her startup inventory is already in the space and has been given to her, with the exception of a few additional items she needs which will cost her $12\%$ of her sales. Her operating costs are $$15,000$ annually$\mathrm{.}1.$ Using the SPACE method what is the market potential for Banff?$2.$ Develop a sales forecast for her market share. Express this as a percentage and in dollars$\mathrm{.}3.$ What is her expected net income?To create a new example from the original test question, the scenario has been adjusted with a new name $($Amina$),$ a different type of fitness business $($a boutique yoga studio$),$ a new location $($Banff$),$ and updated figures regarding population, existing competition, average spending on wellness and fitness, estimated customer segment, startup costs, and operating costs. This provides a fresh context while still requiring the application of the SPACE model to evaluate the business potential