Name: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ Based on your reading and understanding of Chapter $2,$ please answer all of the following questions. $1.$ What customer pain will your offering resolve? $2.$ What kind of mundane customer experience will you replace with a delightful one? $3.$ Who, precisely, are the customers who have the pain or will be give delight? Demographics $($age$,$ gender, income, education, zip code, etc$)$: Psychographics $($emotional engagement, aspirations, love or fear, etc$)$: $4.$ What differentiated benefits does your offering provide that other solutions dont?$($Fast$,$ cheap, sweeter, spicier, convenient, etc$)5.$ What evidence do you have $($can you gather$)$ that customers will buy what you propose to offer? $6.$ What evidence can you provide to show that your target market has the potential to grow? $7.$ Based on the evidence you compile in answering the above questions, what key micro$-$market risks remain, to which early attention should be given?