Question: Name a key reason why pricing is considered an important element of the retail mix. Because gross margins may affect customer service levels. It helps

Name a key reason why pricing is considered an important element of the retail mix.
Because gross margins may affect customer service levels.
It helps reinforce the companys financial strategy and goals.
Pricing tactics can affect the frequency of advertised promotions.
Pricing is part of the formula for calculating the ROI of the retailer.

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