Name:

Case Title:

SHORT CYCLE PROCESS

Who has the main responsibility of dealing with the issue$/$problem$?$

Name: Dr Laura

Position: Founder and Team

What is the MAIN PROBLEM$/$ISSUE in this case?

The organization's ability to cope with the new products $($new generation of small box producty$)$ and addressing,

Why has the problem$/$issue happened$/$occurred$?$

The organization is moving towards being a consumer$-$based company, which serves to manufacture standardized products,

When did the problem$/$issue arise? $($date$/$time$)$ AND by WHEN does it needed to be resolved? $10$ years post the founding of the organization,

LONG CYCLE PROCESS

Immediate Problems$/$Issues

Logistics capability: resource capacity $-$ Personnel, equipment Logistics capability: resource

Development and delivery lead times: it takes longer to develop the new product,

Subcontracting: Concerns over subcontracting manufacturing services at a cost to product