Name: Id no:

Sec: Date: M.Marks:5

Marketing - Case Study

Read the case and answer the questions:

High Line Airlines recently started Airlines Company that operates in GCC and has flights of 65 passenger aircraft. Company wants to attract customers so tickets are at least 30% cheaper than other airlines but company is not providing additional benefits to the travellers. Such as there is no pre assigned seat numbers, airlines do not serve food and drinks. Other facilities related to transport are also limited. The newly started airlines desires to expand its business by attracting more passengers who eager to cover short distance travel by air. Its long term objective is becoming a leading International Airlines within a period of 5 to 7 years.

Questions:

17. Being a marketing manager of High Line Airlines, how will you promote this airlines? Write four suggestions. ( 2 marks- minimum 30 words)

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17. III. Identify and explain the pricing strategy adopted by Sky-High Airlines. (2marks - minimum 30 words)

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17. IV. Describe the limitations of travelling with Sky-High Airlines?( 1 marks - minimum 20 words)

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