Question: Name (printed): Due: MKTG 304 Homework Assignment: Module #5 INSTRUCTIONS: This assignment is based on the CNBC documentary Inside American Airlines: A Week in the

Name (printed): Due: MKTG 304 Homework Assignment: Module #5 INSTRUCTIONS: This assignment is based on the CNBC documentary Inside American Airlines: A Week in the Life that is posted in D2L Content Module 1. 1. Conduct a SWOT analysis on American Airlines. List 4 strengths, 4 weaknesses, 4 2. Based only on what you listed above, provide 1 leverage, 1 constraint, I vulnerability, opportunities, and 4 threats. You should include answers from past homework assignments. and 1 problem. Conduct research on 2017/2018 sales and profit data from the company within your SWOT analysis (*cite your sources) STRENGTHS (based on video and research) 2. 4. WEAKNESSES (based on video and research) 1. TOO arra pre duet line 2. 3. 4. OPPORTUNITIES (you may create your own and/or use marketing environment 1. Economic Enviarment 1 3. Social cAHural THREATS (based on video, research and/or marketing environment) 2. 3. 4. Academic Honesty Name (printed): Due: MKTG 304 Homework Assignment: Module #5 INSTRUCTIONS: This assignment is based on the CNBC documentary Inside American Airlines: A Week in the Life that is posted in D2L Content Module 1. 1. Conduct a SWOT analysis on American Airlines. List 4 strengths, 4 weaknesses, 4 2. Based only on what you listed above, provide 1 leverage, 1 constraint, I vulnerability, opportunities, and 4 threats. You should include answers from past homework assignments. and 1 problem. Conduct research on 2017/2018 sales and profit data from the company within your SWOT analysis (*cite your sources) STRENGTHS (based on video and research) 2. 4. WEAKNESSES (based on video and research) 1. TOO arra pre duet line 2. 3. 4. OPPORTUNITIES (you may create your own and/or use marketing environment 1. Economic Enviarment 1 3. Social cAHural THREATS (based on video, research and/or marketing environment) 2. 3. 4. Academic Honesty
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