Natalie has two options when developing a pricing strategy for her classes: EITHER A 'pay as you go' system where customers would pay $4.50 for each class and drop in to the classes on an ad-hoc basis OR 2 A class subscription system, where customers would be asked to sign up for a 6 week programme, paying a one-off fee of $25 Natalie has identified 835,000 as an initial marketing budget, and hopes that she can use this to promote her brand to new mums in the North Yorkshire area. What are Mother and Baby Classes? These are relatively new fitness classes designed to help mums to regain their fitness levels and lose weight after having a baby. Mums are able to bring babies along to the classes and the exercises often involve lifting their baby, or completing the exercises while their baby is in a sling or carrier