National Exams May $2015$

$11-$CS$-4$ Engineering Management

$($i$)$ Explain the reasons for using benchmarking techniques in marketing process.

$($ii$)$ Briefly state the characteristics of some technological forecasting models used in

industry.

$($iii$)$ State the manner by which environmental, technological and social factors impact

strategic decisions.

$($i$)$ What is your understanding of proactive design for manufacturing? State the

manufacturing functions.

$($ii$)$ State the various areas of manufacturing organizations that need to be studied to achieve

the lean manufacturing goal of zero waste.

$($iii$)$ When implementing Kaizan or continuous quality improvement, state the approach to

be taken.

$($i$)$ In the context of product design, explain the concepts of sequential design vs$.$

simultaneous integrated design.

$($ii$)$ Explain the various design criteria that should be followed in developing a product.

$($iii$)$ State the use of simulation models in tracking production processes and identifying

production problems.

$($i$)$ Briefly explain the following quality management techniques: $($a$)$ Kaizen, $($b$)$ failure

mode and effect analysis $($FMEA$)$ and $($c$)$ quality function deployment $($QFD$).$

$($ii$)$ What is the purpose of root cause analysis used in process management? State the root

cause analysis techniques used to dig deeply into a problem.

$($iii$)$ What are the typical project management software programs used in industry?

$($i$)$ What is your understanding of: $($a$)$ McGregor's Theory X and Theory Y$,($b$)$ Maslow's

Hierarchy of Human Needs and $($c$)$ Herzberg's Motivator$-$ Hygine Concept?

$($ii$)$ Explain Skinner's Operant Conditioning Theory with particular reference to the use of

positive and negative reinforcement to motivate employee behavior,

$($iii$)$ What is your understanding of: $($a$)$ high$-$producing organization, $($b$)$ low$-$producing

organization and $($c$)$ high$-$producing managers?