Native Americans have been used by non -native Americans to promote all types of products and services
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Native Americans have been used by non -native Americans to promote all types of products and services without any consideration for respecting native Americans' cultural values or their unique culture, nor did they ask for an endorsement from native Americans. Athletic teams have misappropriated Native Americans as mascots. The Atlanta Braves continue to do so with their "tomahawk chop."
Why would anyone think this is good?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: