Question: Navigating the New Product Development Process: A Case Study of a Startups Journey from Ideation to Commercialization by Andrine Mendez, Kate Johnston, and Maeve McCardle

Navigating the New Product Development Process: A Case Study of a Startups Journey from Ideation to Commercialization by Andrine Mendez, Kate Johnston, and Maeve McCardle

(2023) .

This paper examines the NPD journey of Plugable, a technology startup in the mobility sector. It emphasizes the importance of defining the problem statement, validation, and assembling the right team for a successful go

-

-

market strategy

(

Mendez

,

Johnston, & McCardle,

2023) .

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