nder Assignments tab to Assignment 2 Key Account Plan folder. Objectives: Find a company & product for which you will assume the role of Key Account Manager. Select a Company (who you will sell your product to) from which you can obtain an Annual Report and news releases which will form the basis of your KAP. This planning document is based on the Key Account Plan Chapter 24 in our text book. Note: The company, product, sector, and customer must be approved by the instructor prior to starting your assignment via e-mail. Guidelines: Use the Key Account Plan in Chapter 24 as a template to build this written assignment. This document should be 8 - 10 pages in length and includes all the minimum contents outlined on page 262. For reference purposes, please include a link to the clients Annual Report and supporting documentation. This report is based on the material covered in the textbook, so its very important you read and understand what is required. Continued.........

2 nder Assignments tab to Assignment 2 Key Account Plan folder. Objectives: Find a company & product for which you will assume the role of Key Account Manager. Select a Company (who you will sell your product to) from which you can obtain an Annual Report and news releases which will form the basis of your KAP. This planning document is based on the Key Account Plan Chapter 24 in our text book. Note: The company, product, sector, and customer must be approved by the instructor prior to starting your assignment via e-mail. Guidelines: Use the Key Account Plan in Chapter 24 as a template to build this written assignment. This document should be 8 - 10 pages in length and includes all the minimum contents outlined on page 262. For reference purposes, please include a link to the clients Annual Report and supporting documentation. This report is based on the material covered in the textbook, so its very important you read and understand what is required. Continued.........

2 Instructions: Complete all Minimum Contents of the Key Account Plan using all available sources of information. For those sections that you cannot find solid information, include your assumptions based on all available facts. You will be evaluated on both the Executive Summary and Value Proposition sections of this plan, but all sections must be included without losing marks. Include a cover sheet with your name, the date and the instructors name & course name and number. Include all supporting information in the appendix. If you are working for a company which you would like to base your KAP on, I would encourage you to do so. A sample Key Account Plan is included in Module 11. You can copy the Table of Contents but everything else must be original content. Continued.........

nder Assignments tab to Assignment 2 Key Account Plan folder. Objectives: Find a company & product for which you will assume the role of Key Account Manager. Select a Company (who you will sell your product to) from which you can obtain an Annual Report and news releases which will form the basis of your KAP. This planning document is based on the Key Account Plan Chapter 24 in our text book. Note: The company, product, sector, and customer must be approved by the instructor prior to starting your assignment via e-mail. Guidelines: Use the Key Account Plan in Chapter 24 as a template to build this written assignment. This document should be 8 - 10 pages in length and includes all the minimum contents outlined on page 262. For reference purposes, please include a link to the clients Annual Report and supporting documentation. This report is based on the material covered in the textbook, so its very important you read and understand what is required. Continued.........

2 Instructions: Complete all Minimum Contents of the Key Account Plan using all available sources of information. For those sections that you cannot find solid information, include your assumptions based on all available facts. You will be evaluated on both the Executive Summary and Value Proposition sections of this plan, but all sections must be included without losing marks. Include a cover sheet with your name, the date and the instructors name & course name and number. Include all supporting information in the appendix. If you are working for a company which you would like to base your KAP on, I would encourage you to do so. A sample Key Account Plan is included in Module 11. You can copy the Table of Contents but everything else must be original content. Continued.........

do you need video link?!

objectives: Find a company & product for which you will assume the role of Key Account Manager. Select a Company (who you will sell your product to) from which you can obtain an Annual Report and news releases which will form the basis of your KAP. This planning document is based on the Key Account Plan Chapter 24 in our text book. Note: The company, product, sector, and customer must be approved by the instructor prior to starting your assignment via e-mail. Guidelines: Use the Key Account Plan in Chapter 24 as a template to build this written assignment. This document should be 8 - 10 pages in length and includes all the minimum contents outlined on page 262. For reference purposes, please include a link to the clients Annual Report and supporting documentation. This report is based on the material covered in the textbook, so its very important you read and understand what is required.

2 Instructions: Complete all Minimum Contents of the Key Account Plan using all available sources of information. For those sections that you cannot find solid information, include your assumptions based on all available facts. You will be evaluated on both the Executive Summary and Value Proposition sections of this plan, but all sections must be included without losing marks. Include a cover sheet with your name, the date and the instructors name & course name and number. Include all supporting information in the appendix. If you are working for a company which you would like to base your KAP on, I would encourage you to do so. A sample Key Account Plan is included in Module 11.