Question: need 100 word answer 3. The interface between a brand and the social context within which it exists has often been ignored. However, many FMCG

need 100 word answer 3. The interface between a

need 100 word answer

3. The interface between a brand and the social context within which it exists has often been ignored. However, many FMCG (Fast moving consumer goods) brands have embraced the issues and have tried to harness social forces within their propositions and positioning. With regard to obesity issues analyze the companies which they addressed this issue with suitable strategy and creative communication. Diet coke McDonald with salad and vegetables Communicating calories Sponsorships Taking care attitude Image diversion

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