Need a comparison response post to the initial discussion post written below. With one reference in APA format, In English please and thank you.

My chosen company, which would be Ralph Lauren, profitability ratios can be compared to their competitor, Tapestry Inc. Discussing Ralph Lauren, they are typically seeing a gross profit margin that ranges between $60-65\%.$ These numbers suggest that Ralph Lauren has effective cost management and strong pricing power. On the other hand, Tapestry Inc. gross profit margin ranges between $55-60\%.$ When discussing operating profit margins, Ralph Lauren typically falls between the $10-15\%$ whereas Tapestry usually falls between $10-12\%.$ Lastly, Ralph Laurens net profit margin typically falls between $6-10\%,$ and Tapestry falls between $5-9\%.$ Ralph Laurens numbers indicate that they can maintain great profitability, even after expenses.

After discussing each companies profitability ratios, we can conclude that their key drivers include brand positioning, product mix, cost management, and their response to consumer trends. Because Ralph Lauren does have slightly higher numbers, this allows for them to play with her prices, which could later on increase their margins even more. Diving even further, Ralph Lauren's main focus should be effective cost control, which will also drive their margins higher.

In order to ensure that everyone understands the connection between corporate strategy and capital budgeting, Ralph Lauren should first come up with a clear statement discussing their capital investments along with their initiatives, and the strategy that they are going to take to see success. Considering brand positioning is one step in the right direction. Planning and taking proper strategies is important if Ralph Lauren wants to effectively communicate the importance between capital budgeting while also maintaining their competitive drive against Tapestry. To further build upon employee understanding with the importance of these decisions, there should be regular training included. Overall, this goes for any companies, not just Ralph Lauren! There are also many other strategies that can be incorporated besides the ones I just listed.