!!Need a Conceptual model for SUNSCREEN!! ( Includes, Name, Definitions, Items and Academic Reference)

Discovering Question:

How do we achieve a higher adoption rate of sunscreen in Singaporeans between the age of 18 to 35?

Research Problem:

To determine and investigate the factors of a Singaporean (of age 18 to 35 years) that will impact his/her adoption of using the sunscreen

An Example Like this:

SOCIAL INFLUENCE-ROOT-CONSTRUCTS-DEFINITIONS-AND-SCALES PROPOSED-BY VENKATESH ETALpg Type here to search B Construct Subjective Norm (Ajzen 1991; Davis et al. 1989, Fishbein and Azjen 1975; Mathicson 1991; Taylor and Todd 1995a, 1995b) Social Factors (Thompson et al. 1991) Image (Moore and Benbasat 1991) Definition The person's perception that most people who are important to him think he should or should not perform the behavior in question. The individual's inter- nalization of the reference group's subjective culture. and specific interpersonal agreements that the indivi- dual has made with others, in specific social situations. The degree to which use of an innovation is perceived to enhance one's image or status in one's social system. Items 1. People who influence my the system. 2. People who are important to me think that I should use the system. I use the system because of the proportion of coworkers who use the system. The senior management of this business has been helpful in the use of the system. My supervisor is very supportive of the use of the system for my job. In general, the organization has supported the use of the system. People in my organization who use the system have more prestige than those who do not. People in my organization who use the system have a high profile. 1. 2. 3. 4. 1. behavior think that I should use 2. 3. Having the system is a status symbol in my organization. Rain coming D