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TOPIC: REVENUE GENERATION THROUGH EVENT PLANNING

INSTRUCTIONS: make an event and choose a hotel facility that the event will take place. Describe how a hotel facility would take advantage of the opportunity to generate revenue by offering activities and special accommodations concurrent with the event. Address the following (300 words each)

1. Choose an event such as conventions, business meetings etc. and choose a hotel facility that the event will take place

2. research the city in which the hotel is located, the target audience, and the hotel capacity in regard to hosting event.

3. description of the venue

4. What special event accommodations or resources (rooms, large halls, etc.) would you offer?

5. What transportation and occupancy accommodations need to be made? What dining/food catering options would you offer?

6. What kind of staffing and security arrangements would need to be made?

7. What is the anticipated budget for the event and how the expected ROI justifies the expenses and how can the spending be justified to the hotel executives?

8. What is the expected return on investment with this event?

9. What other considerations you might consider?