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TOPIC: SWOT Analysis

INSTRUCTIONS: Conduct a SWOT analysis to Hilton Phoenix Resort at the Peak. Identify at least four other hotels or resorts as a competitive set. Some factors to consider when determining the competitive set include location, hotel services/tier, guest segmentation, market, and online information. Complete the SWOT analysis comparing your hotel or resort to each hotel or resort in your selected competitive set.

In 300-400 words, provide your reasons for selecting these hotels or resorts as the most appropriate properties to serve as benchmarks. Answer the following questions:

1. SWOT Analysis of Hilton Phoenix Resort at the Peak (look at the picture for template to do SWOT analysis)
2. What are the differentiating factors of Hilton Phoenix Resort at the Peak over the competition?
3. What product or service do the competitors have that is a competitive advantage over Hilton Phoenix Resort at the Peak and how can you overcome these?
4. Describe the opportunities for Hilton Phoenix Resort at the Peak to improve its relative popularity and market share?