Need a reply with intext citations and reference, Thank you

I choose to focus on Forecasting since it plays such an important role in determining an enterprise's capacity to remain competitive in the 21st century. The practice of creating predictions about the future based on facts from the past and the present, and, most typically, by doing an analysis of patterns, is referred to as forecasting. In order to estimate the course that future trends will take, forecasting makes use of data from the past. The process of forecasting is used by businesses to ascertain how they should distribute their budgets or to prepare for projected costs for an approaching period of time. In most cases, this is determined by looking at the anticipated demand for the products and services that they provide. In addition, businesses make use of forecasting in a wide variety of contexts, including the gathering of data about the influence on customer satisfaction of modifying company hours or the productivity of staff upon modifying particular work circumstances.