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2 e r y ct 5. ar 4. Your survey also included the following open-ended question: "If you could convince Scion to create any : vehicle, what sort of vehicle would that be?" You were amazed to see that nearly half of the people surveyed said they'd like to see a Scion pickup. Not a fire- breathing monster designed to haul lumber and gravel to construction sites, but a funky little "micro- pickup" thal could be used to carry camping equip- ment, bicycles, golf clubs, and other recreational gear. The more you think about it, the more you like the idea, too. How would you organize a proposal to Bolain and the rest of the Scion management team, encouraging them to create the micro-pickup? You'll submit this document separately from your research report, since no one asked you to propose new prod- uct ideas. a. A boring, report won't get you anywhere. Instead, create a full-size mockup of the micro-pickup, showing Bolain and the other managers the basic et 't rt d er c continued size and shape ol the new model. Once they see it, they'll surely get excited about it, too. b. Use a direct approach--in fact, your first heading in the report should be: "Scion Should make a Micro-Pickup." c. Use an indirect approach, first discussing the research that uncovored the idea ol the micro- pickup, then explaining how such a vehicle would fit perfectly in the Scion family. End with a fairly detailed description of the pickup and ask the management team to explore the possibility of making it. d. Use an indirect approach, first discussing the research that uncovered the idea of the micro- pickup, then explaining how such a vehicle would fit perfectly in the Scion family. Knowing that top managers don't like to be told what to conclude when faced with a decision, leave the product description intentionally vague and don't try to persuade them to move forward with it. If you let them decide what the vehicle should be like, they'll feel a greater sense of ownership of the idea and will therelore support the decision even more. 2 e r y ct 5. ar 4. Your survey also included the following open-ended question: "If you could convince Scion to create any : vehicle, what sort of vehicle would that be?" You were amazed to see that nearly half of the people surveyed said they'd like to see a Scion pickup. Not a fire- breathing monster designed to haul lumber and gravel to construction sites, but a funky little "micro- pickup" thal could be used to carry camping equip- ment, bicycles, golf clubs, and other recreational gear. The more you think about it, the more you like the idea, too. How would you organize a proposal to Bolain and the rest of the Scion management team, encouraging them to create the micro-pickup? You'll submit this document separately from your research report, since no one asked you to propose new prod- uct ideas. a. A boring, report won't get you anywhere. Instead, create a full-size mockup of the micro-pickup, showing Bolain and the other managers the basic et 't rt d er c continued size and shape ol the new model. Once they see it, they'll surely get excited about it, too. b. Use a direct approach--in fact, your first heading in the report should be: "Scion Should make a Micro-Pickup." c. Use an indirect approach, first discussing the research that uncovored the idea ol the micro- pickup, then explaining how such a vehicle would fit perfectly in the Scion family. End with a fairly detailed description of the pickup and ask the management team to explore the possibility of making it. d. Use an indirect approach, first discussing the research that uncovered the idea of the micro- pickup, then explaining how such a vehicle would fit perfectly in the Scion family. Knowing that top managers don't like to be told what to conclude when faced with a decision, leave the product description intentionally vague and don't try to persuade them to move forward with it. If you let them decide what the vehicle should be like, they'll feel a greater sense of ownership of the idea and will therelore support the decision even more