Need assistance completing the marketing strategy assignment attached. An example has been provided in attached tables. The company is the Kroger Company.

Marketing Communication Channels Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed. Channel Target Market Advantages Disadvantages Ex: Direct Mail Middle class residential Can include coupons Expense and low return rate for given product Strategic Actions Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed. Action Date for Completion Person/Role Standard/Metric Responsible Ex: Design flyer for 1/1/2021 J. Smith, graphic Approval by senior direct mail campaign designer marketing team and legal Monitoring Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed. Action Target Person Responsible Inter-measurement Ex: Direct mail flyer 1100 new inquiries Western regional 500 new inquiries first manager month of campaign Market Strategy, Marketing Channels, Implementation, and Monitoring New Target Markets Determine any new markets for your strategy and describe how you will provide value to each target market. 1 Marketing Mix for New Target Markets Determine adaptions for each new target market. Products Price Distribution Traditional Promotion Online Promotion Marketing Implementation Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions