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Which of following is correct order of events of the process component of the model of consumer decision making? a. Pre-purchase search - need recognition - evaluation of alternatives. b. Sociocultural environmental influence - pre-purchase search - evaluation of alternatives. c. Pre-purchase search - sociocultural environmental influence-evaluation of alternatives. d. Need recognition - pre-purchase search - evaluation of alternatives. Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as: a. selective attention. b. selective exposure. c. perceptual defence. d. perceptual blocking. Jim had tried a particular brand of barbecue sauce. He felt that the product was okay, but that there were several others on the market that were better. It is most likely that Jim places the product in this: a. evoked set. b. acceptable set. O c. inept set. O d. inert set. Debbie has decided the criteria she is going to use in determining which refrigerator to purchase. She is now collecting information on how some of the brands on the market perform on these criteria. Debbie is using: a routine problem solving. b. extensive problem solving. C. limited problem solving. d. primary problem solving. Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with: a. too little information. b. too much information. C. contradictory information. d. negative information. A critical component of instrumental conditioning is: a. understanding customer needs. b. punishment c. reinforcement d. repetition.